A C O M M I S S I O N E D T R I B U T E · F I V E D E C A D E S O N S AV I L E R O W · E S TA B L I S H E D 1 9 3 8M A U R I C E S E D W E L L
B E S P O K E T A I L O R S · S A V I L E R O W
T H E F R A G R A N C E
Ultra Bespoke
A tribute to five decades, distilled.
Especially commissioned to mark Professor Andrew Ramroop OBE's five decades at Maurice Sedwell, and made by the British parfumerie Evolution. A fragrance built the way a suit is built — by hand, with patience, and a signature made to last.
C E L E B R A T I N G F I V E D E C A D E S
A Lifetime on the Row
In 1974, Andrew Madan Ramroop graduated with a Diploma of Distinction in Bespoke Tailoring from the London College of Fashion. Only one house in Mayfair offered the twenty-two-year-old a chance. On 22 July 1974, Mr Maurice Sedwell offered him a four-week trial. After a few days he said: "Don't bother about the trial — you have a job here."
In 1976 Andrew created what is now known as the Signature Curve, later joined by the Signature Delta and Signature Sport. He became the first person of colour to own a Savile Row tailoring house, and remains the only practising tailor to hold the Mayor of London's Trailblazer Award, the OBE, and the title of Professor for Distinction in the Field of Tailoring from the University of the Arts London.
"Committed to delivering excellence. In pursuit of excellence."
1974
Joins Maurice Sedwell, 22 July
1 9 7 4 — 2 0 2 6
The House & The Man
1976
Creates the Signature Curve
1988
Acquires the house
2009
Awarded the OBE
T H E F R A G R A N C E
Cedarwood, at the Heart
At its heart lies the warm, grounding aroma of cedarwood — a scent Andrew has cherished throughout his journey. It carries strength, elegance and a timeless sophistication: the quiet confidence of a wellcut suit.
Each bottle is crowned with a distinctive cap inspired by the tailor's thimble — a tribute to the artistry and precision that have defined his craft. Ultra Bespoke is not merely a fragrance. It is a story of perseverance, and the pursuit of perfection.
Made by the renowned British parfumerie, Evolution.
The Libery Box
Deep forest green, blocked in gold with the Maurice Sedwell scissors and the Ultra Bespoke name.
T H E P R E S E N T A T I O N
Encased with Care
The Engraved Case
A hinged wooden box, engraved with the house mark and lined in forest-green velvet.
The Flacon
Clear glass, lettered in green, crowned with the knurled gold cap of the tailor's thimble.
V O L U M E
100 ml
S I G N A T U R E N O T E
Cedarwood
P E R F U M E R
Evolution
P R E S E N T A T I O N
Wooden Case
A C Q U I R E
Ultra Bespoke
A rare creation, offered to the clients who have been part of Andrew's journey. Ultra Bespoke is not an everyday purchase — it is acquired in person at our Savile Row studio, or sent worldwide by request.